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You Won’t Want to Miss: Attractive Distraction Video Premiere

A new video featuring John John Florence, Matt Meola, Chippa Wilson and more. Read the Surfer Mag interview with the director and local premiere dates here!

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AM SLAM Surf Series Event #4 @ Tamarack Beach Recap

A full video and photo recap of our last AM SLAM Surf event! 

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The Go Pro Hero 4 in Black + Silver

Introducing the most advanced Go Pro cameras yet, available now online or at your local Sun Diego store.

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Sun Diego Boardshops 2014 AM SLAM Skate Series Recap

A recap of the entire AM SLAM Skate Series. 

RICKY WHITLOCK MECCA II

Mecca II feat Team Rider Ricky Whitlock

F*%k the ASP! 

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Sun Diego Boardshops Annual Skins Game

Another year, another Skins Golf Game under our belt! 

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Sun Diego Boardshops AM SLAM Surf Contest Series

The 2014 AM SLAM Surf Contest Series is here. Get all the event details and pre-register to compete here!

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This Just In: The Globe Roam Lyte Shoe

High performance x comfort. The Roam Lyte is your go-to shoe for all athletic endeavors. 

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Kelly Slater Drops a Single

What can’t this guy do?

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Sun Diego Boardshops AM SLAM Skate Event #4 RECAP

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Our LAST stop of the AM SLAM Skate Series went down Saturday at the new PQ Skatepark.

Surfing with the MyGo Mouth Mount


San Diego local Andrew Pierce uses his MyGo Mouth Mount with his GoPro Hero 3+ Camera to film tubes from his perspective! Check out this awesome edit and shop the MyGo Mouth Mount piece here so you can get the same shots.
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A Place Under The Sun Art Show

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Surf, Skate, Adventure, Girls // Local art gallery SAID SPACE in Leucadia has an awesome photo show coming up this Saturday.

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The 2014 Helen Woodward Dog-Surf-A-Thon


We love surfing and we love dogs so it only made sense to support the Dog Surf-A-Thon put on by Helen Woodward Animal Shelter on Sunday.
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The Sun Diego Am Slam Skateboard Contest Series

The 2014 AM SLAM Skateboard Contest Series has arrived ladies and gents. Get event info, pre-register to compete, and check overall standings here!

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“Howl” Featuring Team Rider Damien Hobgood


“Oftentimes when one door closes, another door opens. (Sun Diego Team Rider) Damien Hobgood’s fall from the WCT, for example, has afforded him the opportunity to chase big swells, big barrels and maybe even the Big Wave World Tour.