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Sun Diego Ambassador Emi Koch of ‘Beyond the Surface International’

Sun Diego Surf Team Ambassador Emi Koch travels around the world, bringing surfing into conflicted areas while providing support for the youth using surfing as a tool for self-expression, freedom, and fun.

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RVCA Swim 2014 Video

After seeing the RVCA Swim video we can’t get Summer 2014 off our minds! We think you might feel the same. 

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Damien Hobgood Lands Cover of Surfing Magazine

SD Team Rider Damien Hobgood on the cover of Surfing Magazine’s December issue.

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Paul-luc Ronchetti Anti-Drug Campaign Tour Footage

Team rider Paul-luc Ronchetti is on tour with an anti drug campaign doing demos at high schools & more across the country right now. Check out some of this photos and Go Pro footage he sent us. 

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Nixon x Sun Diego VIP Event at Fashion Valley

SUN DIEGO FV NIXON EVENT FOR HOLIDAY  (1)

Get a preview of the Holiday collection, enjoy sips and treats, product giveaways and music by a live DJ! We hope to see you there.

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Top Trends: The 5-Panel Hat

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These days 5-panel hats are all the craze. Over the past four to five years 5-panels have made their way from a niche item to a necessary one with hundreds of brands coming out with their unique interpretation of them.

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Skateboarding in Switzerland

Photographer Octave Zangs captures skateboarding in one of most amazing settings you will ever see.

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Creative Spotlight: Filmmaker Riley Blakeway of Team Average 2.0

Check out the exclusive Sun Diego interview with filmmaker Riley Blakeway and watch his latest video Team Average 2.0, presented by Monster Children and Hurley.

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Brand Spotlight: Mowgli

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Be an Enemy of the Average! That’s Mowgli’s motto and they make it pretty easy for us to follow with their wild Fall clothing line.

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Sun Diego 10th Annual Skins Game @ Aviara Golf Course

bannerSun Diego and friends gathered at Aviara Golf Course in Carlsbad for the Annual Team Skins Game tournament.

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Herschel Supply Co ‘Well Traveled’ Photography Series

Herschel Supply Co ‘Well Traveled’ Photography Series | Road Trip Through Iceland With Laura Austin

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For Your Entertainment: Sterling Spencer’s New Video ‘Faithfully’

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Top Trends: Lounge Wear

A consistent flow of girl’s lounge wear has been coming through our doors here at Sun Diego, and we are not fighting it. It’s officially Fall. That means see ya September heat wave and hello to the cozy, bundled life!

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Brixton x Sun Diego Boardshops Instagram Photo Contest

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Become one of two winners of the Brixton Tiller Hat! We’re hosting a photo contest on Instagram.

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Dwayne Wade Talks Stance Socks on Jay Leno

Dwayne Wade talks about his upcoming Stance Socks collection on the Tonight Show with Jay Leno.